Jordan is a seasoned sports executive with a stellar track record. He oversees all commercial and marketing activities, including partnership sales, brand strategy, licensing, media partnerships, ticketing, and fan engagement initiatives. He drives MLTT’s business development efforts and seeks to expand its presence in the U.S. and internationally.
He joined MLTT with more than three decades of experience in the sports industry. Most recently, he served as the Chief Business Officer for the XFL, where he oversaw business partnerships, sponsorship revenue and relationships, licensing, merchandising distribution, and media partner business and sales. Jordan came to the XFL after four years at the National Basketball Players Association where he held various leadership roles, including founder and President of THINK 450, the for-profit subsidiary of the NBPA, and the first-ever Chief Marketing Officer of the NBPA. During his tenure, he rebranded the union, and built the intellectual property base to monetize upon the formation of THINK 450.
Prior to the NBPA, Schlachter held senior executive positions with Viacom, the United States Olympic Committee (USOC), the National Basketball Association (NBA) and others.